Instagram didn’t get the tone wrong

“If anything, this whole episode is a demonstration of the slippery charms of tone of voice. The terms and conditions were an example of clear language being used to convey information as simply as possible – it just happened to be controversial information.

The ‘clarification’ is an example of tone of voice being used to obscure and mollify. Almost like a filter applied to a photo, giving it nice fuzzy edges and an air of authenticity.”

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  9. observer31 reblogged this from seanbonner and added:
    Read the whole thing - Instragram isn’t changing, it’s just using more “nuanced” language to obfuscate the issue.
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    I work with words everyday and learn from situations like this. 100% agree with Sean Bonner.
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